Anticipating Fashion, the Vision of Tetsuya Okada
The entrepreneur launched Globe Specs, an eyewear store, at a time when prescription glasses were not considered to have a place in fashion.
At the beginning of his career, Tetsuya Okada did not imagine that he would go on to start his own business. The Hiroshima native, who spent several years in the United States, first worked in the banking sector before turning his attention to fashion. This was when he realised, in the early 1980s, the potential fashion for prescription glasses, and began to reflect on a project.
Globe Specs launched in 1998 and the brand now has three shops in Tokyo and Kyoto. Tetsuya Okada’s trendy selection and approach towards clients — with limited sales spaces but particular care taken with regard to customer services and relations — have twice won him the Best Optical Store Award at the Milan Trade Show.
More information about Globe Specs can be found on the brand’s website.
View this post on Instagram
TRENDING
-
A House from the Taisho Era Reveals Its Secrets
While visiting an abandoned building, Hamish Campbell discovered photographs the owner had taken of the place in the 1920s.
-
The Taboo-Breaking Erotica of Toshio Saeki
The master of the 1970s Japanese avant-garde reimagined his most iconic artworks for a limited box set with silkscreen artist Fumie Taniyama.
-
With Meisa Fujishiro, Tokyo's Nudes Stand Tall
In the series 'Sketches of Tokyo', the photographer revisits the genre by bringing it face to face with the capital's architecture.
-
Masahisa Fukase's Family Portraits
In his series ‘Family’, the photographer compiles surprising photos in which he questions death, the inescapable.
-
Hajime Sorayama's Futuristic Eroticism
The illustrator is the pioneer for a form of hyperrealism that combines sensuality and technology and depicts sexualised robots.